SCALE BNB
THE FRAMEWORK TWO TRADESMEN USED TO BUILD A SEVEN-FIGURE SHORT-TERM RENTAL BUSINESS WITHOUT OWNING A SINGLE PROPERTY
Luca left HS2 on paternity leave with two children under two. Rory scaled past 60 units. Together they’ve done over 100. They’ll show you how to acquire, manage and scale yours.
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QUALIFYING QUESTIONS
SCALE BNB COMMUNITY
HEAR FROM THE SCALE BNB COMMUNITY
Real members talking through their wins.
100+
Units
Managed
60
Lessons in the
Scale BNB
8+
Years
Combined
SCALE BNB FRAMEWORK
THE SCALE BNB FRAMEWORK
Three phases, built from what actually got Luca and Rory to 100 plus properties without owning any of them.
01
CHOOSE YOUR MODEL & BUILD THE FOUNDATION
Airbnb management and rent to rent are not the same business, and picking the wrong one for your situation is where most people stall before they start. Inside Scale BNB you will work out which model fits your time, your capital and your goals, then get the company setup through contracts and compliance foundations sorted properly, so you are not guessing your way through contracts and the Renters Rights Act.
✔ Choosing between Airbnb management and rent to rent
✔ Company structure and compliance foundations
✔ A clear starting point instead of information overload
02
WIN YOUR
FIRST LANDLORDS
This is the phase that stops most people cold. You do not need a portfolio or a track record to win your first landlord, you need to know how to position yourself honestly and structure an offer that puts them at less risk than a standard tenancy. Luca and Rory teach the sales calls, viewings and pitching approach that got mentees signing their first properties with zero prior experience.
✔ Sales calls and viewings that convert
✔ How to structure a landlord offer with no track record
✔ Positioning yourself as the lower risk option, transparently
03
SYSTEMISE AND
SCALE
Once the first properties are live, the job changes from doing everything yourself to building something that runs without you. Listing setup, dynamic pricing, Guesty / Uplisting, implementing AI so the day to day operations become systemised, so you move from being a busy host to being a professional operator who has their time back.
✔ Listing setup and dynamic pricing systems
✔ The shift from operator to owner
✔ Operations that do not need you on the phone constantly
THE STORY
MEET LUCA AND RORY
Two different roads that ended up building the same kind of business.
Luca Valle
Clarendon Stays (Clarendon Property Solutions Ltd)
Three years ago Luca was driving diggers on the HS2 project, with two babies on the way. He knew the job paying for his family's life was the same job stopping him being present for it. He left with no property and no big savings, and built Clarendon Stays from nothing. Clarendon now manages 35 plus properties across Leamington Spa, Coventry and Warwickshire, taking a 15 to 20 percent share of revenue so landlords earn more than a standard tenancy while keeping full ownership. It specialises in contractor and corporate long stay bookings, with clients including JLR, Tata and National Grid, alongside an active rent to rent arm. It is a genuine family business too, with Luca's brother as Creative Director and his father running operations.
Rory Photo
Rory Gray
Market My Property Ltd
Rory has been building online businesses since 2018, starting in network marketing where he built a large community, then spending three and a half years within an organisation teaching financial skills including investing, trading and asset building. After a strong financial year in 2023, he made the move into property, starting with three rent to rent apartments in Derby and focusing on building a real business from day one, cleaners, maintenance teams, property management software and a virtual assistant team included. By 2024 that had grown into Market My Property, managing 40 plus properties, and today it stands at 60 plus across Liverpool, South Wales, Bristol and over a dozen other UK cities, generating six figure monthly revenue across the portfolio. His brother supports the creative side and new property onboarding, and his partner works on their development projects.
Together, Luca and Rory bring well over 100 managed properties and two very different routes into the same industry, now packaged into Scale BNB.
TESTIMONIALS
REAL PROGRESS FROM THE COMMUNITY
A community of people building the same kind of business Luca and Rory built, at every stage from first deal to multi property portfolio.
LJ
Lewis Jones
First booking, then a second unit signed
First booking confirmed within a week of listing - a 28-day stay for a team of contractors, giving £1,100 profit for October. All made possible by following the steps Luca laid out. Then a little while later: I've signed the contract for my second unit, 0 deposit agreed, keys now in hand. Incredible feeling.
LB
Lewis Baylie
First deal, after a last-minute setback
After having a deal pulled by the landlord at the last minute, I've managed to sign a contract on a 4-bedroom house and now have the keys in hand. Painting and staging this week, ready for bookings next week. Persistence is key, even when we feel like we are failing - don't give up!
K
Kyle
3 properties secured in 3 months
Secured 3 properties in 3 months, generating £5k per month and growing.
Also building inside the community: Roomie Stays (Nottingham), BTN Stays (Brighton), Regency Stays (Warwick and Nuneaton), and Oakstone Stays.
IS SCALE BNB RIGHT FOR YOU?
✔ THIS IS FOR YOU
YOU BELONG HERE IF
1
You want a real management business, with landlord relationships and systems, not a get rich quick scheme.
2
You are willing to pick up the phone and pitch landlords, even without a track record yet.
3
You want a proven system to follow instead of piecing advice together from YouTube and Reels.
4
You can invest in mentorship at the 4,000 to 6,000 pound level and cover basic startup costs.
5
Freedom matters as much as the money. You are building this to get time back, not to chase a lifestyle.
X THIS IS NOT FOR YOU
THIS IS NOT FOR YOU
1
You are looking for passive income with zero effort.
2
You want results without ever speaking to a landlord.
3
You expect overnight success.
4
You are a total beginner hoping for a shortcut that skips the actual work.
PRICING
SCALE BNB VIP MEMBERSHIP
SCALE BNB MEMBERSHIP RATE
£2,500
Then £49.99 per month after the first 6 months
BENEFITS
✔ 6 months of Scale BNB VIP community access, then £49.99 per month
✔ The full Airbnb management and rent to rent course from Luca and Rory, built from a combined 100 plus properties under management
✔ One live group call every week with Luca and Rory, Q&A or an industry guest
✔ Access to VIP dinners, events and more
✔ Direct access to Luca and Rory's network and power team
LUCA VALLE AND RORY GRAY, SCALE BNB
The framework we use to run our own properties.
FAQs